Amanda Mok in her article on designtaxi.com showcases perfumer Josh Meyer’s and artist Ashod Simonian’s joint project to create the perfume collection, ‘Imaginary Authors’, that is “packed with personality”.
I find this work, and the story behind it, fun and quirky.
Apparently Meyer based each scent on a fictitious author he thought up, with accompanying stories of their lives and personalities. One such example is ‘The Soft Lawn’: “written by ‘Claude LeCoq’ while he was “attending Princeton University” which “has notes of ivy leaves, fresh tennis balls and clay court.”
Mok further notes that Simonian’s:
“charming old-school collages… as the bottle labels… were custom-made… to fit the personality of the authors and their inspired scents.”